Our shorthand with Fox Sports is a well-oiled machine thanks to many past collaborations, and after doing a design round, we were off to the races. We offered a few approaches based around their edit, and incorporated some big moments into a traditional sports style.
The bold animations layered over the historic footage of the legendary race transition seamlessly throughout the promo spots. We always enjoy getting our hands on some archival shots and treating that separately to ensure the design feels smooth across the entirety of the edit.
To punctuate the promos we did something special with the Belmont logo and were able to incorporate 3D into the end page. The polish of the 3D logo elevates the look and feel of the promo and brings a little power to the design and the fast-paced spot.
We are always up for the challenge of a fast-paced project with the Fox Sports team and taking on an historic event that is also a fan favorite is something BGSTR is proud to be a part of. Congratulations to the team and also this year’s Belmont Stakes winner - Jena Antonucci, the first female trainer to win in the event’s 155-year history!